For many drivers, electric vehicles have long felt out of reach—either too expensive, too inconvenient, or too unfamiliar to replace a conventional gas-powered car. But Proton’s latest release, the e.MAS 5, aims to change that narrative. Built with affordability and everyday practicality in mind, the e.MAS 5 is positioned to accelerate widespread EV adoption, especially among first-time EV buyers.
Following the strong success of the larger e.MAS 7—currently one of the fastest-selling EVs in the country—the e.MAS 5 arrives as a more compact and approachable model that brings sustainable mobility closer to everyday drivers.
Even before its launch, more than 5,000 bookings were placed, signaling growing confidence in local EV offerings and increasing consumer readiness to switch.
Pricing & Variants: Positioned Exactly Where It Matters
One of the strongest advantages of the Proton e.MAS 5 is its pricing strategy, which lands squarely in the “practical and attainable” zone.
| Variant | Price Before Rebates |
|---|---|
| e.MAS 5 Prime | RM59,800 |
| e.MAS 5 Premium | RM72,800 |
With early-launch incentives, prices effectively lower to:
| Variant | After Launch Rebate |
| e.MAS 5 Prime | ~RM56,800 |
| e.MAS 5 Premium | ~RM69,800 |
Compared to many EVs currently on sale, the e.MAS 5 stands out for offering genuine practicality at a price bracket comparable to many compact gas-powered sedans.
This pricing strategy is not just aggressive—it’s strategic. It targets everyday drivers, families, and young professionals looking for low ownership cost and future-ready technology.
Performance & Driving Experience: Built for the City
The Proton e.MAS 5 is powered by an 85kW rear-mounted electric motor producing 150Nm of torque.
Key Performance Highlights:
- 0–50 km/h in 3.9 seconds (quick for urban acceleration)
- Rear-Wheel Drive for balanced handling
- Compact 4.95m turning radius for tight parking and inner-city maneuverability
This is a car designed for real-world use—not just spec-sheet bragging.
Driving impressions emphasize ease, quietness, and responsiveness at low speeds. The RWD layout gives it a nimble and confident feel, especially around corners or when navigating narrow roads.
For city commuters, this tuning makes far more sense than pushing high horsepower figures many buyers would never use.
Driving Range & Charging: Practical and Stress-Free
A major concern for new EV drivers is range anxiety. The e.MAS 5 alleviates that with:
- Up to 325 km WLTP range on a single charge
- DC Fast Charging: 30% → 80% in about 21 minutes
- Standard 7kW home charger provided for early customers
The use of LFP (Lithium Iron Phosphate) battery chemistry offers several benefits:
- Better long-term durability
- More stable thermal performance
- Lower risk of overheating
This is the same class of battery tech widely used in many mainstream EVs globally, particularly those optimized for daily commuting.
If you plan to charge at home, consider a reliable home EV charger for faster and more convenient daily charging. Many compact wall-mounted units now support smart energy monitoring and adjustable charging speeds.
Interior & Technology: Surprisingly Spacious and Modern
Despite being categorized as a B-segment vehicle, the e.MAS 5 offers space that feels closer to the next class up.
Interior Highlights:
- 14.6-inch Full HD center display
- 8.8-inch digital driver display
- Voice command system with support for English and Malay
- Wireless Android Auto & Apple CarPlay
- Proton e.MAS mobile app for remote vehicle access
The interior design leans toward a calm, minimalist lounge-inspired atmosphere. Flat rear-floor space, wide seating layout, and ample storage make it family-friendly and comfortable for daily use.
Cargo space is also generous:
- 70L front storage compartment (frunk)
- 375L rear cargo space expandable to 1,320L with folded seats
Safety & Driver Assistance: Confidence Built-In
Safety features include a full suite of ADAS (Advanced Driver Assistance Systems):
- Adaptive Cruise Control
- Lane Keep Assist
- Forward Collision Warning
- Blind Spot Monitoring
- Autonomous Emergency Braking
The chassis uses Proton’s Star Armor Cage reinforced structure, and the high-voltage system is protected under an 8-year/160,000 km warranty.
This provides reassurance for new EV adopters concerned about durability and long-term maintenance.
Pros & Cons: A Practical Perspective
Strengths:
- Exceptionally affordable entry into EV ownership
- Comfortable and surprisingly spacious interior
- Easy and enjoyable to drive in urban environments
- Fast-charging support + home charger availability
- Strong warranty coverage
Limitations to Be Aware Of:
- 325 km range is best suited for city use rather than frequent long-distance travel
- Public charging network continues to expand, requiring some planning for long trips
- Performance is tuned for efficiency rather than spirited driving
These trade-offs are expected in this price range. The e.MAS 5 prioritizes accessibility and practicality, and it succeeds clearly in both.
Final Thoughts: A Positive Step Toward a Cleaner Future
The Proton e.MAS 5 represents more than just a new model launch—it marks a shift in how drivers view electric mobility. By delivering affordability, everyday practicality, and thoughtful design, Proton is helping move the market beyond early adopters and into mainstream ownership.
It’s not designed to replace every type of vehicle or satisfy every type of driver. But it opens the door for many who previously believed EV ownership wasn’t realistic.
As charging infrastructure continues to grow and EV technology matures, cars like the e.MAS 5 will play a major role in shaping the automotive landscape.
The future of driving is electric—and with models like this, that future feels a lot closer.
